Did you know that 69% of people prefer to watch a video to learn about a product or service rather than reading text? This astonishing figure suggests that businesses should be producing plenty of video content to reach potential clients.
But, how exactly can B2B video marketing help your company win new business? Before investing in a new advertising technique, you’ll want to be sure it can provide a generous return on investment.
You’ll be delighted to hear there are several terrific reasons to get started with B2B video advertising.
Let’s dive in and learn more.
B2B Video Marketing Is Versatile
When creating video content, you have a virtually unlimited number of options in terms of the type of clips you make and where you post them to advertise your company.
For example, you can develop a series of clips about your products and services to post on your website. Or you can create fun and engaging videos and post them on social media sites. This can be a great way to drive traffic from YouTube and get a steady stream of new inquiries for months or even years after you have posted your video on this massive video platform.
The best strategy is to try out each different technique and see which ones provide optimal results. You can then scale your efforts upwards using those methods.
Reach Company Owners on a Personal Level
Video marketing can also help you rise above the noise in a crowded marketplace. When your potential clients are receiving emails every day that all look the same, you can stand out by sending them a short video.
It’s much easier to show your personality when you record a video clip, and you can give a more convincing sales pitch that can increase conversion rates. Clients will appreciate your unique approach and may be more inclined to pick up the phone and give you a call.
Affordable and Easy to Produce
Video marketing is an option that is available to anyone with a smartphone. You can quickly record a clip, use simple editing software to tidy it up, and post it online. This makes it a cheap advertising method that can help smaller companies compete with their larger rivals.
But, if you prefer, you can also hire affordable video marketing services. These experts can perform the various steps for you and help maximize your return on investment.
Use B2B Video Marketing to Boost Your Business
B2B video marketing offers incredible opportunities that you simply can’t ignore. Not only can you use this advertising technique to get in front of busy company owners, but you can also make videos at a cost-effective price.
It’s also possible to create engaging videos that provide your target audience with a huge variety of content to gain their attention and encourage them to contact your company.
When planning your next B2B advertising campaign, make video marketing a priority.
If you’ve enjoyed reading this post, check out more of our Business articles before you go.