5 Trends to Watch in the Crypto Marketing Space

Cryptocurrency appeared out of nowhere in 2009, with the quiet, yet powerful launch of Bitcoin into the world. In just a decade, this obscure digital currency that lives on the internet went from costing a few cents to costing almost $60,000.

In the past, cryptocurrency was left to the tech nerds, engineers, and conspiracy theorists of the world. But today, the entire cryptocurrency market is worth more than $3 trillion.

Crypto is more than a fad, and the general public is finally interested. This is in large part due to effective crypto marketing.

New marketing efforts are seeking to bring the decentralized nature of crypto, and all of its benefits, to the general public to increase mass adoption.

But what are these digital marketing strategies being used by the biggest crypto companies and organizations? Read on below to find out now. 

1. Crypto Marketing Targets Big Sponsorships

With so much money going into crypto, some companies are raking in some serious cash. Many of these companies are crypto exchanges, who make money when users use their platform to buy and sell cryptocurrencies.

Companies like Coinbase, Binance, and Kraken have millions of users and huge daily trading volumes. With this kind of cash flow, exchanges are moving past influencer marketing strategies and are putting their dollars onto the big screen. recently acquired the sponsorship rights to the Staples Center, the downtown Los Angeles stadium. This stadium is home to the NBA’s Lakers and the Clippers, WNA’s Sparks, and the NHL’s Kings.

The stadium was named the Staples Center for 22 years, and has bought the rights for the next 20 years. has also worked sponsorship deals with the Philadelphia 76ers, the Seria A, The UFC, Formula 1, and football club Paris Saint-Germain. 

FTX, another exchange, struck a sponsorship deal with the MLB. DigitalBits, a blockchain protocol with its own crypto token, now has its logo front and center on football club AS Roma’s jerseys. 

2. Fan Coins

Going along with the sports partnerships, many sports teams are releasing their own digital fan coin, which is essentially a branded cryptocurrency.

These tokens can be bought and sold by the public, and come with many benefits for fans. They can be used to gain access to special events and deals. And they also allow token holders to vote on various decisions for the team. 

They are not NFT’s which many people wrongly assume they are. Rather, they are fungible tokens that are interchangeable. 

These fan tokens give sports fans a new way to engage with their favorite teams and participate on a deeper level. And it’s the fans who ultimately determine the price of the coin.

Most coins are launched with a value of around $2 USD. From there, depending on demand from fans, prices might go up or down.

Currently, fan tokens are most prevalent among European football teams, as they have the widest fan bases that span the globe. Teams like Barcelona, Paris Saint-Germain, Manchester City, AC Milan, and a number of others currently have tokens available. 

3. Affiliate Programs

One of the most tried and true marketing strategies of the digital age is affiliate marketing. We are all aware of it and have probably tried to dabble in it ourselves at one point.

Crypto affiliate programs involve signing up with an affiliate provider, which can be the crypto company itself, or a third party. You’ll get a referral link. And as you share that link with others, you’ll earn commissions from people who sign up through your link.

Most crypto exchanges have an affiliate program. To earn commissions, new users need to sign up using the referral link, make a deposit, and possibly make some trades. Their funds need to remain in the exchange for 30 days on average.

Obviously, the affiliate earns a monetary commission for successful referrals. But crypto exchanges sweeten the deal by offering a crypto bonus for new users who sign up. Bonuses have ranged from as little as $5 in Bitcoin up to $200. 

Affiliates will usually use content marketing, social media marketing, video, or podcasts as their marketing strategy. 

4. Play-to-Earn Games

Some of the most popular games on the internet today aren’t traditional video games that require an upfront purchase. Rather, they are play-to-earn games powered by blockchain and cryptocurrency.

These games include Axie Infinity, Decentralnd, The Sandbox, and many others. You can get started for free. As you play, you start acquiring valuable, in-game assets, as well as in-game currency.

These currencies are actually cryptocurrencies. You can sell these tokens on a crypto exchange and cash out. That means you can earn real money by playing free games. 

The in-game assets are also NFTs. These are unique and rare assets that can be traded with, and sold to, other players. Again, these assets can earn you real money.

With the growing popularity of these games, more and more crypto newbies are getting started and gaining exposure to crypto. This exposure naturally leads many down the path into becoming fully-fledged crypto nerds and investors. 

5. ICOs and Airdrops

Another one of the most tried and true methods for marketing a new cryptocurrency or protocol is with airdrops and ICOs.

Airdrops are when coin providers randomly deposit their tokens into various wallets. Usually, you need to complete a set of actions to be eligible. This might mean using a certain exchange or holding a certain token in your wallet. 

Airdrops are free cryptocurrencies. While that crypto might not be worth much, some will become much more valuable and are worth holding onto.

ICOs are when new protocols launch a token. ICOs, or initial coin offerings, are essentially presale opportunities. You can buy these brand new coins at a discount, with the expectation that they will be worth much more in the future. 

Companies launching ICOs have the opportunity to build a solid community and userbase before launching their project into the world. And after everything is said and done, crypto, and individual protocols, live and die by the community. 

Marketing for the Masses

Crypto marketing is exploding in 2021. As Bitcoin reaches all-time highs, and as desperate consumers are looking for ways to protect their funds from rising levels of inflation, more and more people are turning to crypto.

Most people are aware of it, but relatively few have taken the plunge. We are on the verge of mass adoption, and the marketing methods mentioned above are largely to thank for it. 

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